11/30/2018 0 Comments 5 Donts of Making Money Online
5 Don’ts of Making Money Online
In your journey as a professional blogger and Internet marketer, you’ll come across a lot of reasonably sound advice (and also a lot of trash). You’ll be told that while it is important to optimize your website for search engines, for example, you should also be writing your content for actual human readers and not just to cater to some search algorithm or bot. You should have an online presence on social media and you should try to get consistent handles across platforms. But what about all the things you shouldn’t do? Everyone’s situation is going to be different, but here are six general rules of thumb for what you don’t want to do if you want to make money online. Don’t Wait for PermissionContrary to what you might be quick to conclude, this does not mean that you should go around breaking all sorts of rules on purpose. At least not necessarily. The problem with a lot of unsuccessful people who are stuck in a rut is that they are waiting for something or someone to give them permission to do something. You’ll still want to do your due diligence and generally err on the side of caution, but it is equally true that it’s easier to ask for forgiveness than it is to ask for permission. If you want to do something, just do it. Don’t wait until someone says that you can. Just be prepared to deal with the consequences. Don’t Wait to Be AskedHere is another very common pitfall that so many would-be Internet entrepreneurs suffer from. Let’s say that you’re building up an online brand through your blog and you’re working to establish yourself as an expert in your field. That’s good. Maybe you’ve even published a book on your niche. And now you’re waiting for those opportunities to come flooding through your email inbox. You want to get paid for speaking engagements. You want to work with companies as a brand ambassador. You want to do sponsored posts on your blog for big bucks. And yet, nothing is coming in. Don’t wait for these brands, companies, and event organizers to ask you if you want to work together on something. Go ask them. If you want something, just ask. Don’t Stay in the Echo ChamberEspecially with the way that social media algorithms work these days, it’s easy to fall deeper and deeper down into the same crowd of people who all agree with one another on everything. This can feel good, because it’s all so self-affirming. And yes, it pays to associate yourself with other successful people because of the power of association. But this is also inherently very limiting. Branch out and meet people with different experiences, different expertise, and different points of view. You may not (and should not) agree with them on anything, but this will give you a much better sense of perspective on the world at large. When you get stuck in the echo chamber, you’ll start to assume that everyone actually thinks and acts the same way. They don’t. Don’t Think You Have to Do It YourselfYou know what is one of the greatest appeals to the dot com lifestyle? It’s this sense of ownership and autonomy. This is my business and I’m going to run it the way I want to run it. I have to answer to no one, because it’s all mine. That doesn’t mean, however, that I’ve got to do it all myself. In fact, I shouldn’t. Don’t be afraid to ask for help with what you don’t know or with what you don’t want to do. Truthfully, outsourcing can save you money, because it means that you likely not only get more done (and the end product is probably better than what you would have achieved), but it also means you can focus more on the things you actually enjoy doing and are good at doing. Don’t Give UpYou’ve probably heard this a million times before, but it’ll still ring true on time #1,000,001 as it did the first time you heard it. It’s not how many times you fall down; it’s how many times you get back up. Especially when you strike it out on your own with your own online business, you’re going to face a lot of hardship and failure along the way. No one said it was going to be easy, nor should it be. The temptation is to throw in the towel and quit. If things don’t work out in the first couple weeks, months or even years, you might feel like you’re just not cracked up for this. And you’d be wrong. Anyone can do it and it’s the people who persevere and are left standing at the end who are able to reap the benefits. Yes, you might have to pivot and you’ll definitely need to adapt, but a certain level of stubbornness is positively invaluable. Stick with it and approach each day with the same level of enthusiasm and passion as you did when you first started. You’d be surprised by the results you can achieve. from John Chow dot Com https://ift.tt/2KKsLOa via Daniel via Blogger https://ift.tt/2ABxnBK November 30, 2018 at 09:06AM
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How To Increase Sales Through Long-Tail Keyword SEO
Generating positive product reviews ultimately increases sales. SEO can drive up your profit margin by optimizing on customer satisfaction, and we know this can help you achieve the bottom line. Product perception is fundamental in maintaining long-term business success. A positive review has the potential to draw in more business as customers are consistently looking to previous purchasers to determine product effectiveness. This is why many stores will always have testimonials, and reviews posted visibility in front of the shopper. A good example of this is when… Crazy Egg was able to sustain a $19,380 revenue within a 12-month period merely based on growing customer satisfaction reviews, and they knew how to maximize on this potential. As opposed to an auto financing company which lost $176,779 over a 6-month period due to extremely poor customer reports through search engine displays. From both these examples, you can see how important the right reviews are in producing the best results. Here are a few simple steps to help you use SEO to your advantage. STEP – 1 CREATE A STRATEGY
If you do a quick search within Google, you’ll be able to find a solution to every question discussed above. There have been case studies done on effective landing pages, finding the right products, PPC programs, etc. STEP 2 – BUILD LINKS FOR YOUR LONG TAIL KEYWORDSLong tail keywords are like any other “keywords” so it’s important you have a plan in place to build links to them going forward. This means you have to ensure the anchors are in the right place.
STEP 3 – FOCUS YOUR EFFORTS ON OPTIMIZING YOUR HEAD TERMSThe main long-tail keywords are the ones you should be focusing on going forward. We’ll be discussing this in further detail going forward. Let’s look at these “3” factors in closer detail. Step 1 – Creating The Right Strategy Create Effective Landing page strategies Landing pages are very important fixtures, and this applies whether you develop them yourself or have someone do them for you. It’s even more important that you do your research before creating them because this will help you implement the right elements. For example, here’s what I’ve learned overtime about effective landing page:
Tools to Help You Create Landing Pages If you don’t have a system in place to help you manage landing pages, then you might want to check out Unbounce. This tool or service will provide several useful templates to get you started and keep in mind that your landing pages must be focused around your long tail keywords. When you are done building your first main landing page, it’s important to go back making sure you have the right keywords in the right places. WordPress is yet another approach you can use to answer your landing page dilemma. Understanding what drives customer queries can help you design effective tools to bring customers to the solutions for which they search. As a matter of fact, WordPress offers several plugins to help you get started with landing pages, and also an effective way to test them all. Landing Pages Others Create Harnessing a variety of methods to direct positive customer reviews is vital in the online marketing world these days. Utilizing others landing pages can help facilitate more traffic to your webpage and increase sales exponentially. With this strategy, you are paying an authority blogger to help you build your list, sell a product or service. It’s effective because some people have enormous traffic coming to a page, and will sell you some space to help you get started. However, you need a budget to get going with this strategy. Whatever the case, here are a few things you can give to people landing on a page to build retention or increase subscribers. Give Away a Product or Service to Bloggers A great product and service will speak for itself. Giving away freebies allows others to see firsthand what you have to offer. Bloggers are in the position to write effective positive reviews and thus are an excellent target market for free products and services. Run Promotional Offers Running promotional offers directs potential customers to your site and is therefore a very effective strategy in the development of positive reviews. Sites such as Coupons.com and Retail Me Not have the ability to list discount codes and coupons for your product on their landing pages thus increasing product awareness through multiple avenues. In the end, once the visitor is directed to your site through these coupons, you’ll be able to ask them for a review to post on your site afterwards. Create a Grants Program Bloggers are important components to building positive reviews. Whether they are sampling your product themselves or writing a review on a new service you are providing, their opinion counts. Another strategy to illicit positive reviews from bloggers is to focus on goodwill initiatives. A grant program which offers people getting started online free training or money is an awesome way to build your brand. When you think about what’s the hardest thing when starting online, you’ll notice the lack of funds for people. Offering funding or free training will get people to share your product or service effectively. Next, Just the fact you offered them a FREE option will encourage more reviews. People in general are way more grateful when something is given to them for FREE, and adds value at the same time. Create a PPC Campaign Pay per click campaigns are alternatives to landing pages. This is a unique way to create a positive ROI for your business. Google searches will ultimately bring up your pay per click ad and thus drive interest in your product. Step 2 – Links to Long Tail Keywords Long tail keywords are only effective when they direct potential customers to your site. Some of your long term keyword variations will already rank on their own. Developing links with specific anchor-text to your pages is the next step. This is just like building authoritative links, however with a long-tail anchor text to give it more juice than ever before, Here are a number of different ways to accomplish this strategy. Vary Your Internal Links Keeping your core term consistent is important when creating variations. Strive to include your head keyword within each variation so search engines know this is the main focus keyword. Important Modifier in Your Headline Many search engines use the headline of your article as anchor text. What does this mean? You have to stand out in the headline because this is what people will be seeing within the search results. By standing out, you’ll get the click over your competition and this is what helps you with your bottom line. Always include the “target” long-tail keyword going forward. Create External Links There are many different ways you as a site owner can control your anchor text. Here are a few examples to get you started are; company listing, and directory listings. Both are elements you can control because when you need to change them you can easy by clicking on the “EDIT” button. Some directories rank high within the SERP’s which is great for you. The objective for long term keywords is to rank high in web searches. Utilizing article submission websites can help you to accomplish this if done the right way. Do a quick search within Google to learn of quality ways to build these links. Another method is to use low-quality external linking sources with keyword-rich anchor text. This alongside internal links on authoritative websites can allow your long tail keywords to acquire a high ranking. Step 3 – Optimizing Your Headlines Long tail keyword creation can add significant value to your business. Keywords direct traffic to your site and therefore are vital marketing components. Focus your SEO efforts on optimizing head terms, and remember that a number of your long tail keywords are simply variations on your head keyword phrases. This means centering your efforts on creating effective long tail keywords can increase your online presence. It is also helpful to track your head keyword phrases as well as the total number of different keywords that are drawing potential customers to your site. Your first priority is to ensure that your site is well constructed. Good content, naming and site structure are staples of a well-built site. If you have covered your bases in this regard you should see an improvement in the total number of keywords that consistently converting browsers to buyers. Increasing sales through long tail SEO is the main objective. The focus here needs to be on utilizing high-converting pages. The emphasis is on quality not quantity. This is where understanding your market comes into play. The number of visitors may not be significant but if the right keyword phrases are employed the conversion rate will speak for itself. Generating sales through Long tail SEO is a process that takes time and dedication but if done correctly can bring your business a great deal of success. I’ll admit getting started with this approach is going to be hard, but you should keep in mind what’s important to your business. Go back, and figure out how you’ll apply long-tail keywords to your marketing, and get started. Getting started almost immediately will ensure you are setup before your competition, and have more than enough time to test out what’s working. I have worked with many people, and one thing I’ve found is their inability to focus on the bottom line. They get caught up doing things which don’t matter, and this delays the results they want to achieve. I’ll tell you from my own experience that long-tail keywords is very effective strategy in building momentum, however you need to know how to apply them to your blog. Read through this content finding ways to use what you have learned above, however make the required notes first. Read through make notes, apply, and tweak so you create a strategy which not only helps you rank within the SERPs, but increases your sales, conversions and momentum. Ever since I applied long tail keywords to my content, and started to do serious SEO, I have seen more traffic come from different channels. What’s even more awesome is this traffic has increased my sales and dominance online. from John Chow dot Com https://ift.tt/2TVW8RT via Daniel via Blogger https://ift.tt/2AxlLzz November 29, 2018 at 09:35AM
Can You Make Money with a Drop Shipping Business?
In this episode of Driving with John Chow, I explain what a drop shipping business is, how it works, and how you can make money from it by leveraging its advantages. from John Chow dot Com https://ift.tt/2FOqDq1 via Daniel via Blogger https://ift.tt/2P8M4kG November 28, 2018 at 06:15PM
What IGTV Needs to Be a True YouTube Competitor
To be perfectly honest with you, I’m doing all kinds of things wrong on YouTube, but I am working to improve on a lot of what I do there. And despite how much people might complain about the algorithm or getting unexpectedly booted out of the YouTube Partner Program, YouTube is still far and away the reigning champion of online video and they offer a good deal of support for people who are successful on the platform. And while there have been some snippets of success from alternatives like Vimeo or even Vine, nothing has come anywhere close to knocking YouTube off its elevated pedestal. Instagram thinks it can and that’s why they announced IGTV in June 2018. With already a gigantic user base demonstrating monumental levels of engagement, and with the significant backing of Facebook working behind the scenes, IGTV could be poised to be a real YouTube competitor. But it’s still missing a few pieces. Monetization Options for CreatorsIn some ways, you could say that creators have been spoiled with the monetization program at YouTube, even if most creators don’t make money on YouTube. And even among those who do, the AdSense revenue share is still a relative pittance unless you’re consistently raking in millions of views. Even so, it’s nice to get some pocket change as a reward for your work. Right now, there is no direct monetization available to creators on IGTV, at least not at a public level like how the YouTube Partner Program (YPP) works. To be fair, there also are not any ads in IGTV at the moment (though there are on Instagram, of course), so that may change. What might be interesting is if Instagram partners with someone like Patreon as a monetization model, or if they integrate with vendors like Amazon on a revenue sharing basis for linked products. Creators can still work out their own brand deals and sponsored content, like how they can on every other platform, but having something baked into the system has always been of tremendous appeal to YouTubers, especially those without millions of subscribers. Better Search CapabilitiesIt should come as little surprise that one of the biggest appeals of Google-owned YouTube is the incredible search function. This is true both from the perspective of someone creating the videos (and hoping to be found) and someone who is looking for videos to watch (and hoping to find what they actually want to watch). Search on YouTube is far better than you’d find with Instagram or Facebook or Twitter or practically anywhere else. For the time being, while there is some level of discoverability by way of hashtags for IGTV, the actual search function itself is limited to finding the “channels” (read: accounts or profiles) of the Instagram users creating video content for IGTV. Sure, it’s great if you can find the channel for your favorite vlogger or brand, but what if I’m looking for a particular video on a particular subject? YouTube still wins, both based on volume and based on the ease of finding it. And this is true, to some extent, to Instagram as a whole too. You can do a search based on location or user or hashtag, but more complex queries for specific content aren’t really possible. If you want to truly compete with YouTube, you need to compete on search at least at a basic level. A True Desktop ExperienceInstagram has always approached the market in a very measured way, so I totally understand their decision on this. Remember when the app was only available for the iPhone? Remember when your photos had to be square? Remember when they started introducing video? Or Stories? Or the ability to finally check Instagram on your computer? With vertical video and the way the interface is designed, it’s obvious enough that IGTV is coming from a “mobile first” attitude for a “mobile first” user demographic. This could appeal to the Snapchat generation, at least at first, but at some point, IGTV needs to expand to a proper desktop experience as well. People spend more time on their mobile devices than on their computers, but they are still on their computers. Right now, you can upload from your desktop, including your thumbnail and description, but that’s about it. I’m not entirely sure how vertical video can best translate — if I did, I’m sure I’d be making a lot more money as a consultant or executive or something — but it needs to happen if they want IGTV to elevate to the level of YouTube. Can you imagine if you could only watch YouTube on your computer and not on your smartphone or tablet? Can you imagine if you could only get on Facebook through your phone and not on your laptop? Where Vimeo, Viddler, Vine and even Google Video have come up short, IGTV could be a real player in this online video space. Realistically, I don’t see it usurping YouTube altogether. Instead, I think the two platforms will be able to complement one another and offer different experiences for creators and consumers alike. from John Chow dot Com https://ift.tt/2rc2bok via Daniel via Blogger https://ift.tt/2KDX6Of November 28, 2018 at 09:55AM
3 Tips to Boost Email Conversions on Your Site
One of the most valuable parts of your business is your email list. Here is where the gold is; you have a list of people who have told you by handing over their email address that they trust you with it. They’re invested in your brand to the point where they’re more than willing to receive emails from you. That says a lot. Email is a great way to get in touch with your customers because it offers a personal touch that your website and other forms of communication can’t. The open rate for email increases year by year. In 2018, the open rate for email reached 25 percent and will continue to rise. So how can you boost the email conversions on your site? Here are three tips to get you started. 1. Implement A/B Split TestsAlso known as A/B testing, this allows you to test out two different variations of the same template. This could be a landing page, the button color of a call to action, website copy, and more. This lets you see what brings users closer to opting into your email list and what grabs their attention. SimCity is a video game company that implemented A/B testing to figure out how they could increase online sales. In the first version, they implemented a huge banner at the top with a $20 discount for the customer’s next purchase. In the second, they got rid of the banner entirely and the discount no longer appeared. Here’s their shopping page with variant A: And here’s variant B: Now, if you didn’t know this particular gaming audience, you’d think the version with the discount would bring in more conversions. However, it was the version with the deleted offer that brought in 40 percent more conversions in online sales. This is because this audience wasn’t looking to make another purchase; they just wanted their video game. So, by doing research on your audience and knowing what they’re looking for, it’s easier to create content that turns email conversions into paying customers. A/B tests are a great way to figure this out. 2. Give ‘Em What They WantYou can’t expect visitors to come to your site, see your email optin form, and sign up right away. That’s just not how it works. It takes time, trust, and interest. If you’re lucky, it’ll take less time while building more trust. To gain your audience’s trust, you have to show them that the relationship you have with them is sincere; you’re not just in it for the profit. You want to build a list of reliable, faithful customers because they’re the milk and honey of your business. They keep everything flowing and prosperous. A great way to do this is to create a lead magnet, or a free piece of content in exchange for an email address. This could be anything, really: ebooks, landing pages, checklists, resource lists, and more. The possibilities are endless for things you can offer your customers. Ask yourself what your target audience is in need of or what they could use help with. What questions are they asking? What else would they like to know? Ask them. Anything that benefits them and makes them feel welcome by your brand is sure to get you email conversions. A lead magnet is the first thing you see when you visit Neil Patel’s blog. He tells his audience what benefit they’ll receive by opting in (knowledge on how to generate 1,702,148 visitors a month) and the freebie they’ll receive by doing so (a cheat sheet on ranking #1 for “online marketing”). 3. Go Mobile Friendly In this example by jewelry company John Madeiros, you can see the difference between their email on a desktop versus mobile. They made a lot of changes in their optimized mobile layout, such as getting rid of the image and formatting the text, making it easier for mobile users to consume. A report by Super Office found that only about 20 percent of email campaigns are mobile friendly. That’s a lot of wasted potential and you don’t want to be mixed in with that group. So what can you do? A few options are:
Use a tool like Litmus to help you see what looks good with email on mobile and what doesn’t. You can test your emails on over 90 apps and across multiple devices to ensure that only the mobile-friendly versions of your emails go to your subscribers. Moving ForwardSo, if you’re looking to boost email conversions on your site, you have to remember what’s important to your audience. You’ll want to test different variations of your copy, offer something of value for free, and optimize for mobile. There are tons of different aspects of your email list to play around with, and with the right tools, you’ll see a huge amount of growth in loyal consumers. from John Chow dot Com https://ift.tt/2FJEcXs via Daniel via Blogger https://ift.tt/2DOjB1y November 27, 2018 at 08:57AM 11/26/2018 0 Comments Tesla Road Trip To Ostrichland USA
Tesla Road Trip To Ostrichland USA
Ostrichland USA, located in Solvang California, is a great place to check out when on a Tesla road trip. Five dollars to get in and only $1 for a big bowl of food to feed the Ostriches and Emus with. But be careful when feeding because those birds are hungry buggers! from John Chow dot Com https://ift.tt/2ArMc9R via Daniel via Blogger https://ift.tt/2r5yOnl November 26, 2018 at 05:37PM
Is Creating Online Tools Better Than Writing Content?
There are so many ways to make money online, however, you have to figure out what you’re passionate about first. Personally, I love blogging so I have set up 4-5 personal blogs to help people with blogging, mental awareness, and more. The funny thing is, I know people in my niche who have done the same thing, but continued to make a better living through selling SEO tools. I must admit that this is really a lucrative business if you implement the strategies the right way. In recent years, this business has grown bigger, and much of this has to do with the expansion of the Internet. For example, People are able to set up blogs quickly, and with very little investment. This means they require tools to help them build their online profiles through social media, keyword research, and writing content. There are even tools to help you find HOT trending topics online so you can create something better. It’s amazing how I’ve seen things changed within the last 10 years. Look at the evolution of search engines, and you’ll know how they have transformed over the last several years…right? With that said, I’ll like to explore this question: Is Creating Tools Better than Writing Content? You’ll be surprised by why creating tools might be the direction to take if you want to explode online. Let’s get started. AudienceWith the right tools, you are NOT limited to the audience you have. When you focus on a niche, you’ll have to attract people and other bloggers who are in the same niche. You’ll have to write content catered to them, and even focus on attracting the same type of people going forward. However, with the right marketing tools, you’ll be able to attract people from all different types of niches. For example, If I create an online keyword research tool, then I have every blogger at my disposal simply because everyone needs to research keywords. This doesn’t matter if you are in the health niche, online marketing, money, relationship, MLM, etc. You’ll need to research your competition to find out how you can get an edge on your competition…right? The same applies to tools that have been developed for “website backup and speed”. No matter what niche you’re in, you’ll need these tools to ensure your website is running optimally, and that all your data is backed up. It is estimated that the Internet is available to over 75% of the world, and this means you have more people going online to search or even start a business. This is probably why search engines like Google blew up quickly because everyone is getting Internet access, with all of them having to search for information. When you look at things more broadly, you’ll understand how the right Internet tools can make a huge difference online. They’re even massive for the bottom-line. RetentionOne thing I’ve noticed is that when you develop a tool, the retention rate is very high. Hosting companies probably have the highest retention rates because once you start a website, you’ll probably have it for the rest of your life. This means you’ll have to host online, and have a domain name…right? Even if you are NOT starting a website for business reasons, you’ll have a personal blog or host your resume online. The thing to remember is whatever reason you have to go online, you’re MOST likely going to stay online for a long time. Hosting companies are very smart because they understand how important customer retention is for their business. When I first started to host with GoDaddy 7-8 years ago, I never knew I would still be their client. I’ve found way better deals, but it’s the work involved to switch that threw me completely off. For me to switch over, I would have to move my domains, databases, website files, email accounts, etc. This was way too much work for the difference of a few dollars. Here’s my point, I consider hosting companies an online tool because you won’t be able to do anything withinout the right hosting plan. With so many reseller hosting accounts available, it’s NO wonder anyone can jump into the hosting business. Writing content doesn’t retain customers as much as online marketing tools. This is NOT limited to just hosting, but even auditing tools, backups, link trackers, etc. The value they provide is so high that once you’ve started using them, it’s hard to move away. Huge OptionsWhen writing content, the only options you have is how to write the title, body, and conclusion. You have to make sure you’ve targeted your niche so your audience will find your content engaging…right? When they find your content engaging, then you’ll start to grow as a business, but this is NOT the case when creating online marketing tools. You have such a huge market because there are so many niches online that I can’t keep track of them all. For example, here are just a few from the top of my head:
All of the ones I’ve mentioned above can be narrowed even further. However, you understand the point I’m making as it applies to niches. If you are creating a SEO tool, you’ll have the option to target any of those niches. I can create an online app to count weight loss calories, or even create a keyword research tool, which targeted all of them. I’ve noticed there are so many tools that target all the niches at once, and this goes back to my first point of “Audience”. You truly have no limitation when businesses decide to go online. Here’s another example, If you create a link building tool, you can pretty much target every single niche…right? Depending on your passion, you can shift your efforts to focus on creating the right tool for your niche. You’ll notice that most tools are online because they are easier to access compared to conventional tools. Huge ProfitsYou’d be surprised what the profit margins are when creating your own online tool. Some products are anywhere between $20/month to $199/month, and this is even more when they upgrade their plans. I know this might not seem like a lot at first glance, but remember that once the tool is created, it’s all about maintenance. For example, The highest investment for anyone is to actually develop the product because after that, you don’t have to upgrade on a daily basis. You are NOT shipping anything, and you don’t have to make cold-calls unless you have time to burn. This is why once the product has been developed, you’re able to cash in almost immediately once it hits the market. Imagine selling a product for $199.00/month on a recurring subscription, and having more than 1,000 customers. Let’s do the math… This works out to $199,000 per month every month as long as the customer stays a subscriber. However, again, keep in mind this is NOT including the upsells with each product. If you’re a smart business, then you’ll know how to get the MOST out of your customers. With that said, here are a few things you should consider: First, make sure you create a product high in demand because this will help you gain access to a bigger market. No point in creating a market that won’t appeal to the masses because you’re cutting into your market share. Secondly, you should always tap into a growing niche like health, wealth, and love. If you take a close look at these “3” niches, then you’ll know these categories have been growing almost every year, and access to the Internet has only helped them expand. Third, Make sure you create a product that is significantly better than your competition. You’re only going to be able to excel when you know you can destroy your competition. In content marketing the first lesson we learn is to research our competition so we find ways to make our product better than everyone else. We need to add elements that others are missing, which will allow us to get a competitive edge over our competition. When this happens, we know we’ll be able to succeed where others have failed. Wrapping it upIn the end, you have to think about the two options you have in front of you. I’ve often been asked about writing content or developing a product, and I always answer this way. What are you more passionate about? Next, even though you’re passionate, do you have enough resources to set up a product that will transform your niche? I’ll admit, starting your own product will take enormous time, and it will require loads of money, which many people don’t have right now. With that said, Let’s look at the following things: Niche – Is your niche big enough that your product will translate into enormous profits down the line? I know many niches that are too small so whether if you have a product or not, you’ll still have a hard time making money. The way you can answer this question is by researching your niche, and finding what other types of products are available. What will work? – This is another common question you should ask before getting started. There are so any products on the market, and you have to create something unique or better. Before you can, it’s important to find out if your product is needed within your niche or if it will just sit there without anyone seeing its importance. The more of a sensitive area it touches with customers, the better chances you’ll have of selling your product. Profit margins – It’s all about the bottom line so I always think: How much can I make from this product? For example, what should I sell my product for so it’s attractive in price? Too expensive, and people won’t be able to afford it but too low, and you won’t be making a profit going forward…right? I would research different products, and see how they have priced their products, and then see where you fall in between. It might even take some trial and error to find what price range gets the most conversions. It’s time to go back through this content, and make a list of the important elements discussed. Go back through, and answer some of the questions I’ve asked so you can see how they apply to your niche. As you start to research your niche, you’ll get good idea of what you want to do going forward. Either you want to stick to writing content for your readers, and convert them by selling someone else’s product, or, you know you have a huge enough audience to start developing your own product, which is a completely different ball game. I would start by doing a quick search on Google so you can find resources on effectively start your own online product. Freelancer.com is a great place to find people to get started with because people can be found from all over the world with different levels of experience. from John Chow dot Com https://ift.tt/2RlBade via Daniel via Blogger https://ift.tt/2KwM1yu November 26, 2018 at 07:47AM
Insane Ice Cream Dessert At Twirl Swirl Hollywood
Sally and I check Twirl Swirl, one of the most insane ice cream shops along the Hollywood Walk of Fame. They make some really unique desserts and is a must visit when visiting California. They also serve bubble tea! from John Chow dot Com https://ift.tt/2r3QWy0 via Daniel via Blogger https://ift.tt/2P69Jm8 November 25, 2018 at 10:37AM 11/23/2018 0 Comments Dont Ask Your Audience What They Want
Don’t Ask Your Audience What They Want
Market research. Consumer research. Customer surveys. Focus groups. Whatever you want to call it and whatever form it takes on, the objective of this kind of research is pretty clear. You want to find out what your customers like, what they don’t like, what they want, and what they don’t want. Armed with this information, the thinking goes, you are better equipped to deliver just the right product that’ll sell like hotcakes. Except it turns out that your customers aren’t really all that interested in classic breakfasts anymore, so you end up focusing on selling hamburgers instead… only to get totally burned by some girl in pigtails. Go figure. But here’s the thing. When you go ahead and ask your customers what they want, you oftentimes end up with a bland, boring product that’s designed by committee. It’s like regression toward the mean, except you get something that’s average, by definition, in every sense of the word. And it’s hard to stand out and be noticed when you’re average, which is just another word for mediocre. Do and be like everyone else and you can only hope to be average at best. Henry Ford famously once said, “If I had asked people what they wanted, they would have said faster horses.” Some people have disagreed with this sentiment and there’s not even substantial evidence to indicate that Ford ever said this, but he’s still got a point. Average Joe Consumer doesn’t really know what he wants, because he only knows what he knows… and he doesn’t know what he doesn’t know. And then he doesn’t know what to do with the thing he thinks he wants once he gets it. Ask the overwhelming majority of people what they want and many of them will tell you that they want to be rich or famous or rich and famous. You can’t blame them. But then you have people who suddenly achieve some level of fame and they don’t know how to deal with all that attention. Years ago, we witnessed in this in the stark contrast between Eminem’s first two albums. And there’s a reason why so many lottery winners go broke shortly after coming into those big bucks. They weren’t very good with a dollar, so they end up being that much worse with a million dollars. They don’t know what to do with themselves, because they don’t actually know what they want to do with that money. So they blow it on frivolous purchases and don’t think it through. If Ford actually took his customers at face value, we may not have ever had the Model T. That said, what the customers were really saying was that they wanted a faster mode of individual transportation. In that sense, Ford delivered. Here’s another iconic quote from another iconic visionary. Steve Jobs once said that “people don’t know what they want until you show it to them.” It was from this “think different” mindset that we eventually got our hands on the iPod, iPhone, MacBook, iMac and all the rest of it. Again, some people will disagree with this sentiment and their arguments are perfectly valid. But if Apple were to have turned to its customers and asked them what they wanted, they would have never taken that bold step of removing the headphone jack from the iPhone 7. Yes, they received a lot of hate at the time, but it set off a new trend in smartphones without headphone jacks. If Apple asked customers what they wanted, no one would have said they wanted the “notch” in the iPhone X and yet, here we are. I’m not necessarily agreeing with Apple’s decision to ditch the headphone jack or to implement the notch. What I am saying is that it takes a little bit of stubborn egocentricity to push innovation forward. You need to think in ways that no one else has, going to places that no one else even imagined. You might falter, you might stumble, and you might fall flat on your face. Or you could stand head and shoulders above the rest. The best thing you can do for your brand is to be true to yourself. Be the best “you” that you can be, because no one can do “you” better than you can. from John Chow dot Com https://ift.tt/2TA8uim via Daniel via Blogger https://ift.tt/2Reh2tS November 23, 2018 at 08:42AM
HostGator Black Friday Sale – Start Your Blog for $2.08!
It’s back! HostGator (they host this blog) is kicking off an early Black Friday with 65% off all new hosting plus $5.99 for select domains. Plus they’re doing one hour flash sales thought out the weekend where you can pick up a new domain for only $2.99 and get a whoppin’ 70% of all new hosting plans! That means you can start a blog for only $2.08 a month! 70% Off Flash Sale Schedule
If you don’t want to wait for a flash sale, you can take advantage of the 65% Black Friday deal and start your blog for only $2.43 a month. However, if you really need to save that 35 cents, I fully understand. Either way, if you order your hosting thought this blog, you get some nice bonuses. Free WordPress Installation and SetupOrder your web hosting with HostGator right now and I’ll set up your new blog for you for free! Not only that, I will also install for free the following plugins to get your blog started on the right foot:
All In One SEO is the ultimate SEO plugin for WordPress and will help your blog rank higher with the search engines. In addition, I’ll set up your new blog with search engine friendly URLs. Google Sitemap will help get your blog pages indexed quickly on Google. W3 Total Cache will make your blog load a lot faster and handle more traffic. Show Top Commentators encourages readers to comment on your blog. WP Stats will let you know who is visiting your blog. Akismet kills off the comment spam and After The Deadline will proof read your blog post for grammar and spelling. These are some of the best WordPress plugins available and they’re included free with the WordPress installation service. All you have to do is order a web hosting plan from HostGator, then forward me the login information to johnchow [at] johnchow.com, and I’ll install WordPress for you. Afterwards, I’ll email you back the login information for your new WordPress blog and you can start blogging! I will also include instructions on how to change all your login passwords. I will not keep any of the forwarded information from HostGator. Once WordPress has been set up, I will destroy the email. $100 of Google AdWords Credit To Promote Your New BlogNot only will you get your blog hosting at a once-in-a-year discount, but every hosting plan at HostGator comes with $100 of Google AdWords credit that you can use to promote your new blog. Start your blog for up to 70% off, get WordPress and plugins installed for free and get $100 of AdWords credit. You won’t find a better web hosting deal anywhere! The sale is on now! If you were thinking about starting your blog, RIGHT NOW is the time to do it! Order your web hosting plan and let me set up a new WordPress blog for you. Happy Black Friday! from John Chow dot Com https://ift.tt/2QfkWFw via Daniel via Blogger https://ift.tt/2zl3cyR November 21, 2018 at 10:29PM |
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