Content Marketing Changes to Keep an Eye On – Part 3
Welcome to Part 3 of my series and I hope you have enjoyed the previous content. This is going to be the final part of this series and I want to wrap it up by discussing “2” more important content marketing changes taking place within the industry. Many argue content marketing is NOT important, however, the MOST success bloggers have stated numerous times that content marketing is going to be the only thing that matters going forward. Through a solid content marketing campaign, you can do the following:
The internet is all about information and today, this can be provided through images, videos, text, podcasts, or even infographics. All of these formats can be used going forward to build your brand, too. Let’s jump into Part 3 and talk about “2” more important elements. Your feedback and opinion will be appreciated so leave your thoughts in the comment box below. Let’s jump right in. Analytics Matter Even MoreI’ve always believed, no matter what type of content you’re marketing, it’s important to keep track of your statistics. Having data will help you optimize your campaigns going forward, which is important because this can help with increasing conversions. However, I’m surprised by the amount of people who don’t make use of the tools available to them and I think it can be for the following reasons.
Keeping stats will help you get the MOST out of your user engagement, which is why I recommend everyone implement some sort of tool in their backend. For example, imagine having a landing page where you are offering an eBook in exchange for their email address. It helps to know what types of form, headline, colors, and information converts the best. This way, you can continue to do what needs to be done to get as many conversions as possible. Google Analytics is a great tool you can implement in your backend. It’s FREE and very easy to install using a simple code. For you to achieve optimal conversions, I recommend testing what works and then optimize your campaign. Content will be InteractiveThis is a tricky one to understand, but many have mentioned content will be heading this way going forward. As a matter of fact, you can start to see interactive content implemented into blogs already. Why is this important and what does it do? First, it gets people involved in your content and builds the personal connection. When you have interactive content, it’s a great way to provide value by making certain elements clickable and this will help readers understand the value better. Next, it’s a different type of content than the usual available online so people will find it more engaging. Imagine when people share it on social media platforms and the response you’ll get. The point I’m trying to make is you’ll have to think outside the box to engage a new breed of readers. Blogs are not new and reading content is something that has been around from the start. It’s time to publish different types of content that will catch people off guard, but provide value at the same time.
Final ThoughtsTo implement each type of strategy will take time, but after analyzing the data, you’ll find how some work better than others. Then you can optimize and add the same strategies to other content when you publish because you know they have worked well in the past. Content marketing continues to grow so you have no choice but to add it to your blog. The only difference is finding what works better for you compared to others. from John Chow dot Com https://ift.tt/2lvwrr7 via Daniel via Blogger https://ift.tt/2ltuJqt June 22, 2018 at 05:06AM
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Instant Gratification and Mountain Climbing
We live in a glorious age of technology where we can get (almost) anything we want. Not only that, but we can get (almost) anything we want nearly instantly. Want to listen to a certain song? You don’t have to wait for it to come on the radio and you don’t even need to rewind or fast forward through a cassette tape to find the right place. Just fire up your Spotify, Apple Music or YouTube and you can get that track right now. Want to watch a movie? You don’t have to wait for a specific showtime at a specific movie theater in a specific location. Just fire up Netflix on your computer, TV, smartphone, tablet, or any number of other compatible devices and you can watch that movie right now. Want to watch a TV show? You don’t have to wait for it to come on at a certain time on Thursday night, because it’s right there on Netflix too. Not only that, but you don’t have to wait seven whole days for the next episode, because you can binge through the whole season (or seasons!) back to back to back. All this instant gratification is tremendous, because it has allowed for an incredible level of choice and convenience. You can order almost anything on Amazon and have it arrive on your doorstep within a couple of days. Depending on what you want and where you live, you might even be able to get it within a couple of hours! But the problem with all this instant gratification is that we’ve come to expect it from every other area of our lives too. And a lot of things don’t work that way. Want to have a deep, meaningful relationship with your significant other? You may have been able to meet one another by simply swiping right on a mobile app, but the kind of strong bond that you desire takes time and patience. You can’t just binge through your relationship like how you binge through every season of The Office on Netflix. You can’t just order a trusting, loving lifelong partner through Amazon Prime. It doesn’t work that way. And as much as you may be attracted to the innumerable “get rich quick” schemes online, the truth of the matter is that anyone who achieves grand success with them will always be the exception rather than the rule. You stand at the foot of a path and all you see is the summit at the top. You turn a blind eye to the treacherous mountain between where you stand and where you want to be. Because these kinds of obstacles and barriers have been removed from so many other aspects of your life. It used to be the case that you could only eat certain food at certain times of the year, because of the seasonality of crops and harvests. These days, you can import almost anything from almost anywhere and eat it all year round. Want to read a book? You don’t have to wait for the store to replenish stock, because you can have it delivered to your Kindle instantly. There’s no waiting. There’s no work. Success in business doesn’t work that way. You might see the fancy cars, the big mansions and the extravagant trips, but you don’t see the years of hard work and dedication that went into building that kind of lifestyle. It is absolutely true that anyone can do it, but it’s also true that you’ve got to fight your way through some bad weather to get there. But the view once you get there is pretty spectacular. And it’ll be all that much more rewarding because you’ll know what it took to get there. from John Chow dot Com https://ift.tt/2ts3Nea via Daniel via Blogger https://ift.tt/2K5frCY June 21, 2018 at 05:04AM
Content Marketing Changes to Keep an Eye On – Part 2
Welcome to Part 2 of my series and I am discussing some content marketing changes happening over the next few months that will impact blogging. It doesn’t matter if you are a beginner or experienced because you will have to ensure you start incorporating these changes to stay ahead of your competition. Content marketing can be awesome to generate traffic, conversions, and profit, but you’re still going to have competition. This means you have to continually tweak your content to understand the way your audience engages with it going forward. In Part 1, we discussed how the following:
This will help push you in the right direction and allow you to engage more people with your content. Please provide your feedback on Part 1 and let me know if you agree or disagree with my statement. Today, I’ll be discussing some more important elements of content marketing that you have to pay close attention to. Let’s get started… PersonalizationI can’t explain how personalization and building a connection with your audience is important when blogging. You have to find a way to stand out compared to your competition and building a “personal” brand is the best way. This is why many bloggers have decided to start a blog using their name, for example:
This strategy is NOT only important within blogging because you see other successful entrepreneurs doing the same, like Donald Trump. Personalization within content marketing is especially important because if you can build trust and credibility, it’ll help promote your content when your name is mentioned within inner circles. Imagine how many pieces of content you have read simply because of the author. This is because you know the author will provide value and you can trust their opinion on a product or service they are endorsing. I know many of you are asking how can you implement this into your content marketing…right? Here are a few ways:
Going forward, I can promise you that blogging and content will be more personalized going forward. You want people to hear your name and know right away that they’ll find something special on your blog. NetworkingHere’s a new trend developing and you might have noticed it if you are online a lot reading blogs. First, you’ve noticed many people are guest blogging on other popular authority blogs. It’s also not uncommon to find expert posts, interviews, etc., about influential bloggers within your niche. Building these relationships opens huge opportunities for both the experienced and beginners within the industry. This is why, going forward, you should try to network as much as possible so you can build your brand. Here are a few ways this content marketing strategy can help going forward… First, writing content on other bloggers builds your initial connection with them so the next time you reach out, you have a better chance of them replying. Secondly, by writing guest content, you have the potential to drive traffic to your blog, which, again, increases your brand and conversions. Expert posts help because after publishing, they often get shared, which is great to build social momentum. For example, here is a quick roundup I did months back: 14 Expert Bloggers Discuss Their Most Effective Link Building Techniques Investing in Content MarketingHere is a short one that I think will apply to those with a budget but is very important. Many bloggers and companies will shift how they spend their money toward content marketing. This change is, again, because they understand the importance and know how an investment now can produce long-term success. If you are starting, then you might not have the investment, but this won’t stop bigger companies from doing it. You should try and learn from them so you can maybe one day implement the same strategies into your content marketing. from John Chow dot Com https://ift.tt/2K18FS3 via Daniel via Blogger https://ift.tt/2yqXRb9 June 20, 2018 at 05:09AM 6/19/2018 0 Comments Beyond a Means to an End
Beyond a Means to an End
If you were raised in a typical western family in a typical western society (and likely these days even if you weren’t), the expectations for how your life will go are pretty typical and generic. You’ll start school at a relatively young age, progress through the grades, and eventually graduate from high school after about a dozen years. After you graduate from high school, you might attend some form of higher education, like a college or university, or you might go to a trade or technical school. Maybe you’ll land an apprenticeship somewhere. After you finish whatever program it is, you apply for and eventually get an entry-level job at some company. You’ll work your way through the ranks, aspiring for middle management and beyond, until you finally retire and aim to enjoy your golden years before kicking the bucket for good. There is nothing inherently wrong with this kind of journey and it’s the kind of path that the overwhelming majority of people take, or at least some basic variation of it. And if you like the work that you do and it’s enough to pay for your desired lifestyle, then maybe it really isn’t so bad. But we all know that it doesn’t always work out this way. For a lot of people, they end up pursuing an education or training in something not because they’re actually interested in it, but because they think it’ll be easy or that it’ll be lucrative. Or maybe they think it’ll be stable and reliable, exactly the kind of career you want to use to form the foundation for raising a family. Right? A job is just a job. Right? But why can’t a job be more than just a paycheck? Why shouldn’t your livelihood be tied to your passions and interests, something that’ll keep you going not just today and tomorrow, but for years into the future? I recently watched the documentary Jim & Andy: The Great Beyond on Netflix wherein Jim Carrey recounts his experience playing the late Andy Kaufman in the 1999 movie Man on the Moon. At one point, the interviewer asks Jim about his father. Jim says that he was the funniest man in the room and he was a tremendous saxophonist, but he never really pursued a career on the saxophone, because it would mean uprooting the family to the United States (the Carreys are from Canada) and he didn’t want to do that. So, he took the safe and respectable route and became an accountant. But that didn’t exactly work out as planned…
We all make sacrifices and compromises, especially when it comes to raising a family. You might forgo heading out to the local pub to catch the big game with your football buddies from college, because you need to take your daughter to her ballet recital. You might opt out of buying a wicked awesome new drone, because your son needs braces. That’s just life. But when you make those sacrifices and you don’t get the intended benefit, it hurts that much more. You miss out on the big game, but it turns out your daughter’s ballet recital is cancelled anyhow. You skip out on buying a new drone, and your son’s teeth are as crooked as ever after paying for those braces. You can’t even get the consolation prize.
Life is too short to be stuck at some dead end job where you are miserable for 40+ hours every week. Life is too short to be doing work that you hate, just because it keeps the lights on. You should do what makes you happy, so long as you’re responsible about it, and you can end up winning all around. And truth be told, that’s what the dot com lifestyle can deliver and in spades. You enjoy the ownership of self-guided entrepreneurship, you enjoy the time and location freedom of working online, and you get to do work that is fulfilling and meaningful on your own terms, all while providing the life that your family deserves. And it’s pretty fun too. Your job is more than a means to an end. What you do for a living should be a part of what makes life worth living in the first place. from John Chow dot Com https://ift.tt/2JQbcz1 via Daniel via Blogger https://ift.tt/2K8ZVJH June 19, 2018 at 05:09AM
Content Marketing Changes to Keep an Eye On – Part 1
Content marketing continues to change over the years and we have been able to learn a lot. However, some beginners still need to know what to expect going forward because this will help them make the right decisions about their future content marketing implementation. I believe blogging is an “art” form that has to be changed with the trends so you have to stay well aware of the changes being made over time within your industry. Content marketing is the ability to promote products and services through your writing and this strategy has been growing enormously in recent years. Imagine ranking for specific keywords within your industry and selling a problem? This can generate enormous sales for you going forward. Let’s get started and look at some changes to keep an eye on and how you should implement them into your blogging. I have split this content into a three part series so I can elaborate into each element deeper. Mobile Users are Very ImportantWith the growing use of mobile users, it’s important your site and content is tweaked for these users. This means making sure each element is tested and tweaked numerous times to ensure it is optimized when seen by mobile users. Let’s think about it this way. Imagine 50% of those who arrive on your website come straight from smart phones and your website has NOT been optimized. This means you can lose a potential 50% readership and conversions, which is a staggering amount, especially when this is your main source of income. Going forward, no matter what changes you make to your website and what content you publish, it’s important to make sure they are completely optimized for mobile users. Here are a few things you can do to get started…
Going forward, I see the use of mobile phones growing so this change isn’t going anywhere. You should already find ways to implement mobile optimized tweaks into your website. Content Marketing – Visual ContentHave you noticed the presence of images, infographics, and videos within the content you read online? This is because the way we capture the essence of the content is changing and we have to make sure we make those shifts, too. For example, visitors are looking for information swiftly so you have to find ways to attract them as soon as they land on your page. Next, you have to make sure your content can be understood by people all over the world and I believe there is a simple solution for both. The use of images and infographics gives you the flexibility to add large headlines, colors, and to tell a story quickly. Going forward, it’s important to start making the use of both these features because they will help convert and build engagement. Many of the social media platforms have optimized the way they display images on their network, which is awesome for you when your content is shared. In our time, creating images and infographics are very cheap so you should utilize them where you can. Remember, when your reader is looking for a quick solution, they won’t wait around to skim through 2,000+ words so provide them with a proven alternative. Infographics and images can get your point across quickly and build the initial engagement you need to increase conversions. Once you implement these “2” quick strategies, then you can move into the other two mentioned in Part 2 of my series. Content marketing is the new trend and it’s important you start making the right changes immediately because I’ll guarantee your competitors definitely are. from John Chow dot Com https://ift.tt/2K2Mb2O via Daniel via Blogger https://ift.tt/2lfMKs1 June 18, 2018 at 05:07AM
What Is Latent Semantic Indexing (And Why Should You Care)?
While you should most definitely be exploring any number of other possible traffic sources for your website, it is positively undeniable that search traffic is both one of the most valuable and one of the most elusive. Every time that you think you’ve got Google’s algorithm figured out, they push out an update that throws your plans straight into the dumpster. This serves to teach you two key lessons. First, you should never write content with purely the search engine bots in mind. The content you create should be created for the readers and visitors to your site. Good content will always be good content. Second, trying to “game the system” is ultimately going to backfire and blow up in your face, so just don’t do it. Again, good content will always be good content. All this being said, there are some fundamental principles that you should keep tucked away in the back of your mind as you do create content for your website. These types of principles outlast pandas and penguins with the best of them, and one of these principles is called latent semantic indexing. The basic idea behind latent semantic indexing, or LSI for short, is that it is used to figure out the relationship between the different concepts and terms included in the content. It puts all those words in relation to one another to come up with a better overall picture of what the content is about and, by extension, for whom the content will be most relevant. On some level, you could say that latent semantic indexing addresses the previous problem where so many website owners would simply stuff high value keywords in the meta tags and meta descriptions of their pages. They’d literally have hundreds of them in there in hopes of getting ranked for anything remotely related, even if many of these keywords had nothing to do with the subject matter on the page at all. With LSI, the spiders and bots are looking specifically at the on-page content and not so much at the meta tags. The content needs to be there. Just like Google’s search algorithm, the specifics of how it leverages LSI remains shrouded in mystery. What we do know is that it looks for relevant synonyms to the title of the page or article, as well as the terms that you use in headers (h1, h2, h3, etc.), bold text, italicized text, and so on. Putting it all together, the algorithm can figure out what you’re trying to say and who should read it. Let’s say, for example, that you’re writing an article about Tesla. That’s already a fairly specific topic, but it’s not really specific enough. Is the article talking strictly about the vehicles and, if so, which model in particular? Is the article talking about Elon Musk and his involvement at Tesla? Is the article discussing the business of Tesla from an investment standpoint? These types of articles approach three very different types of audiences and Google (and other search engines) need to know this difference. Think about what other synonyms or related keywords would work their way into those three different topics. While you certainly shouldn’t shoehorn in relevant keywords in an unnatural way and you definitely should not use article spinning software, it is useful to keep the concept of LSI in mind when you go about writing content for your website. Getting to the top of those coveted search engine results pages (SERPs) isn’t easy. Remember that keyword stuffing could get you flagged. Yes, as John has stated so many times before, if you live by the Google, you’ll die by the Google. But that doesn’t mean you can’t be friends with the Google in the meantime. It’s an open kind of relationship anyhow. from John Chow dot Com https://ift.tt/2HXtKHE via Daniel via Blogger https://ift.tt/2lgzxzq June 17, 2018 at 05:07AM
Why Content Marketing Will Keep Growing Over the Years
Content marketing is huge within our industry and the importance keeps growing. Before to get your products and services in front of people, you had to create separate campaigns and would have to invest countless resources. Things have changed drastically because of content marketing and much of your success can be achieved by simply implementing one single campaign. However, people are worried about the future of content marketing because if it’s like other things, then it will have a relatively short life line. I personally think content marketing will continue to grow over the years because not only is it simplistic in implementation, but it also meets all of the requirements of search engines. For those of you still not convinced, let’s look at why content marketing will continue to dominate over the years. Let’s get started… People are Adding ValueBecause one of the requirements of content marketing is to provide value, it’s able to make a huge impact online. By adding value, you’re essentially meeting the requirements of search engines like Google, Bing, and Yahoo. Content and success is about making sure your audience finds what they are looking for so content marketing is a great way to conquer this WITHOUT being too aggressive in your sales approach. Before, content would be short and aggressive, trying to push irrelevant products to earn commission but now the landscape has changed. Content marketing is lengthy, providing value of 2,000+ words and then recommending a product that NOT only helps, but also can help your readers achieve their objective. As long as content marketing provides value, it’ll continue to grow no matter what. AffordableContent marketing doesn’t involve spending thousands of dollars each month, however, you can if you have the budget, but it’s a strategy that can be applied by anyone. The main thing you need to do well is patience and hard work putting together something special for your readers. If you have the mind to research and write content, then you can do a great job through your content. If you think about the major ingredients of content marketing, you’ll notice the following:
The above are FREE and only requires effort to implement, which anyone can do. Other marketing methods require thousands of dollars but this is not the case with content marketing. It’s affordable and this is why experienced bloggers and beginners will continue to apply it to their blog. Search Engines Love ItI know I’ve talked about this above but keep in mind, search engines are very important to get your content in front of people. Google has been making tweaks over the last several months to encourage value and increase the user experience. Content marketing provides both of these, which is why Google will give preference to those who can create something special. Google relies on its users to dominate the web and these people want the best user experience. Google has started to implement the following and has been very strict about the following:
By having a solid content marketing strategy, you are truly fulfilling all of the requirements and this will encourage people to give preference to content marketing going forward. In the end, if you can provide EXACTLY what search engines are looking for, you’ll be able to rank higher within the SERP’s. This means more traffic and conversions, generating profits for you in the long run. With content marketing providing value, it being affordable, and search engines giving it preference, it’s no wonder the future looks great. from John Chow dot Com https://ift.tt/2thJgsW via Daniel via Blogger https://ift.tt/2JPXmss June 16, 2018 at 05:07AM 6/15/2018 0 Comments How to Build a Better To-Do List
How to Build a Better To-Do List
The dot com lifestyle means that you’ll be able to experience a lot more freedom compared to holding down a more conventional kind of job at a regular company. You’ll have location freedom, because you can work from practically anywhere in the world as long as you have a reliable connection to the Internet. You’ll have time freedom, because you’re not bound to specific office hours, freeing you up to take three-hour-long lunches on Wednesday afternoons. And you’ll also be free from having a boss, manager or supervisor breathing down your neck every 30 seconds to make sure you’re staying on track and sticking with the specific plans and procedures that the higher-ups have dictated for you. This last point is a double-edged sword, of course, because it means that you become the sole source of direction. No one is going to crack the whip but you and no one is going to tell you where to go but you. That means you need to be decisive and you need to be organized. This means you need to have a great to-do list. For my part, I tend to break this down further into a set of three to-do lists: daily, weekly, and monthly. The monthly is more like long-term goals, as those tasks and projects can easily spill over from month to month. For the purposes of today’s post, we’ll focus on the daily to-do list as it can cause a lot of people a lot of grief. To build a better to-do list each day, follow these key principles. 1. Actionable and SpecificDo you know what is one of the biggest problems with typical new year’s resolutions? They’re really vague. I want to exercise more. I want to lose weight. I want to eat healthier. What do any of these even mean? The items you put on your to-do list need to undergo the same kind of scrutiny such that they are actionable and specific. Instead of saying that I’m going to “work on my website,” I’ll say that I am going to “write two blog posts” or “research and pitch three companies for sponsored content or influencer marketing opportunities.” You need to know when an item on your to-do list is actually done, so it doesn’t just go on into infinity. You need to know what specific action you need to take to satisfy it. 2. Keep It Tight, Y’AllLong to-do lists might give you this sense that you’re really out there hustling and you’re an especially ambitious entrepreneur, but it’s awfully deflating when you stare at one that’s incomplete at the end of the day, every day. You need to give yourself small victories to motivate you to keep going. Extra short to-do lists are not any better, because they’re far too easy and you won’t actually accomplish very much. As with so many other things in life, you need to strike a happy medium and the sweet spot is usually somewhere around five items of varying difficulty and complexity. 3. Item Size and LengthSome items on your to-do list should be easy to do in a relatively short amount of time, like running through your main email inbox in less than half an hour. These are easier to tick off the list and can help you get a sense of positive momentum. Other items should be a little more substantial and can take a little longer, like crafting the first three emails as part of a drip campaign for a specific affiliate marketing offer. This might take an hour or two. These are the bigger tasks that really help to move you forward. Any item that you anticipate will take you more than two hours should probably be broken down into smaller, more manageable items. 4. The ScheduleI know. This is going to sound completely counter to the whole philosophy of the dot com lifestyle and I’ll be the first to admit that I don’t adhere all that strictly to this last principle. That being said, people who do will have a better shot and accomplishing their goals and achieving their dreams. Schedule your to-do list items. In other words, it’s not enough to have a tightly organized to-do list with very specific, actionable items of varying complexity. Now, you need to decide when you will do what. And this will really depend on the kinds of things you want to do and the circumstances surrounding how best to do those things. Let’s say that you want to shoot a video. Well, you might only be able to do that during a certain “sweet spot” during the day when you get the most natural light coming indirectly into your studio, for example. You could shoot at other times of the day, but it’d be less than ideal, so you might schedule your video shoot for those couple of hours. Maybe you want to minimize computer time toward the end of the day, so that youc an reduce the screen time before bed and get a better night’s sleep. Maybe you want to do more invigorating, energy-intensive tasks earlier in the day. It’s really up to you, but by placing these items on a schedule, you reduce the chances of infinite procrastination and distraction. You increase the chances of holding yourself accountable. And isn’t that the point of a to-do list in the first place? from John Chow dot Com https://ift.tt/2MqwXTD via Daniel via Blogger https://ift.tt/2yei2c7 June 15, 2018 at 05:04AM
Turn Your Passion Into Profits with These Steps
Implementing your passion doesn’t have to be tough but if you’re just getting started, it can be, especially because you don’t know what to expect. I’m a true believer in that with the right outline and a clear vision, anything is possible, but you need to know the important factors involved. For example, many people waste time worrying about the things that don’t matter, however, I’m here to give you a list of “5” important elements that I’ve learned over the years. Each one is unique, but will definitely help you get sorted and implement your passion online. Let’s get started. Get HelpNo one can do anything on their own and when you ask some of the MOST success people, they’ll tell you the same thing. Some people had a head start within your niche so you can learn a lot from them, but they also know something you don’t. Working with people is a great way to get your brand out and build even more awareness through networking. Why compete with each other when the market is big enough for both of you to make money…right? If you’re just getting started and have NO prior knowledge, then reach out to others within your niche for help. Pick at their brains and try to find out as much as you can, which will help boost your business. What it’ll Do for OthersYour passion must resonate with others for you to build momentum and brand awareness. If you are using your passion to start a business, then you need to make sure you answer this very simple question: What will it do for others? You can consider these people your customers and you need to find a way to help them. The more problems your “passion” solves, the better for you. Here is something I live by: The bigger problem you’re solving, the greater profit margin. I’m not saying your passion should be about “money”, but I do believe that for you to have a viable business, you should know how you’ll be helping people. Landing PageLanding pages are important because it’s a clever way to build a list. Through a list, you’ll be able to re-market to build within your niche and this can build loyalty. You want to make sure people keep coming back to your blog or site, which is why I love to build my list from the first day. Create a simple landing page and test them until you have optimized the results. Social MediaSocial media is important to build brand awareness because it’s free and can drive relevant traffic to your website. If you want to implement your passion and build awareness, then it’s important to use social media. It’s a cost effective way to illustrate your passion and promote your content or thoughts. I always ask my clients if they have a social media account and if they don’t, I tell them right away to set one up. Social media doesn’t have to be time consuming, especially these days when everything can be automated.
Show ResultsFinally, you have to track results so you can find out what’s working and what needs to be tweaked. If you have a website, then use Google Analytics to find out about your audience, landing pages, and the way people engage with your site. If you have a physical business, then track sales and conversions over several months. The point I’m making is by tracking results, you can learn what’s working and how to implement your passion in a way that it’s more visible. You’ll then know how to market it going forward and what tweaks to make along the way. from John Chow dot Com https://ift.tt/2lafdiW via Daniel via Blogger https://ift.tt/2t7rtUZ June 14, 2018 at 05:19AM 6/13/2018 0 Comments Do You Have Commitment Issues?
Do You Have Commitment Issues?
Ask anyone who is married or has been in a long-term relationship for a significant stretch of time and they’ll tell you that these kinds of relationships take a lot of work. The initial courting and dating period can be all kinds of lovey-dovey, because it’s all so exciting and new. Then she notices that he chews with his mouth open. And he sees her without her makeup on for the first time. And they get into their first fight over something that is decidedly trivial, like forgetting to put the toilet seat back down. Relationships take work. After that honeymoon period is over, you come to realize that the other person is only human with all sorts of flaws and shortcomings. It’s when you’re going through a rough patch that you need to work the most on your relationship. That can be uncomfortable. Some people might struggle with these kinds of relationships and they start to retreat. They become more distant and despondent until they finally break up. It’s not that they’re incompatible with their partner; it’s that they have commitment issues. They’re too afraid of leaving behind all the other fish in the sea. They’re too afraid of what else they could be missing out on. What if she isn’t the one? What if there’s someone better? Your relationship with your online business works in much the same way. It takes work. There are going to be rough patches when you’ll question whether it’s worth all this effort. You’ll be tempted to just drop it all and walk away out of anger or resentment or frustration, because your online business isn’t living up to your expectations. The honeymoon period is over and you start to notice some of the other opportunities out there. Maybe they’re more attractive. Maybe they’re better. But maybe they’re not. If you want to be successful in business, just as if you want to be successful with your personal relationships, you have to be willing to stick with it, work for it, and see it through. Yes, it is absolutely true that some of these relationships can be toxic and it’s best if you walk away. But it’s also absolutely true that even the best relationships (and businesses) aren’t always going to come up rainbows and unicorns. Working on your online business, whether that’s e-commerce, blogging, affiliate marketing or anything else, can start to feel less enjoyable over time, because it’s starts to feel like an obligation rather than a passion. It can start to feel like a burden when you lose sight of why you’re doing this in the first place and you lose the kind of passion and enthusiasm you had when you first started. But this is the most important time for you to stick with it, because that’s the only way that you’ll be able to reap the reward. If you give up, you’ll just feel resentful and neglected, like you wasted the best years of your life. It doesn’t have to be this way. To be successful in business, to be successful in your personal relationships, you have to be willing to give it your all. You have to be truly committed to its success, and not put in only a half-hearted effort. If you only half commit to something, you can expect to reap absolutely zero of the promised rewards and benefits. You have to commit yourself fully and make it a habit. If you don’t take your goal seriously and you let your efforts slip here and there, you’ll ultimately fall down a very slippery slope where this online venture dissipates entirely. Let’s say that you want to put up a new blog post every day. You keep this up for the first week or two, but then you have one especially tiring day or you’re feeling especially uninspired. You rationalize to yourself that letting this habit slip for just one day really isn’t going to make that much of a difference. Except you’ve now set a precedent and you let the next day slip too. And the next. And the next. All of a sudden, you’re only blogging once a month at best… and you wonder why your blog isn’t as successful as you’d hoped it would be. If you find yourself questioning why you haven’t achieved your online goals, you’ve got to ask: Do you have commitment issues? Are you unwilling to put the whole of yourself into something worthwhile? from John Chow dot Com https://ift.tt/2JFFa4I via Daniel via Blogger https://ift.tt/2Jz695N June 13, 2018 at 05:04AM |
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